Horned Frogs Launch LEAP Agency for Management of NIL Activities
10/27/2025 3:00:00 PM | General
The LEAP Agency will serve as the central hub for elevating student-athlete name, image, and likeness opportunities.
FORT WORTH – With an eye on centralizing name, image, and likeness support to further increase the TCU student-athlete experience, the Horned Frogs have launched the LEAP Agency to manage, direct, and enhance NIL opportunities.
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The LEAP Agency is designed to strategically align the department's approach to cap management, NIL operations, and student-athlete development by providing a holistic, one-stop shop approach. Leaning on world class partnerships with Learfield – via Horned Frog Sports Properties, the Neeley School of Business Institute for Entrepreneurship and Innovation, and the Frog Club, TCU will provide support in four key areas:
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"TCU remains committed to fully funding the revenue share limit and with LEAP's approach to securing above-the-cap funding, we expect to continue our championship level success in the modern-day landscape of collegiate athletics," said Director of Athletics Mike Buddie. "The experience at TCU is second-to-none, and we will continue to position ourselves as leaders in this wave of change."
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The LEAP Agency includes department staff members from key areas including revenue generation, compliance, loyalty giving, cap management, content creation, and contract services as well as third-party leadership from Learfield and the Neeley School. It also serves as the spiritual successor to the Flying T Collective which was integral in helping TCU navigate the initial years of NIL activation.
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Staff members managing name, image, and likeness activities include:
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The LEAP Agency is designed to strategically align the department's approach to cap management, NIL operations, and student-athlete development by providing a holistic, one-stop shop approach. Leaning on world class partnerships with Learfield – via Horned Frog Sports Properties, the Neeley School of Business Institute for Entrepreneurship and Innovation, and the Frog Club, TCU will provide support in four key areas:
- Leadership – Oversight of roster and cap management discussions
- Enterprise – Expanding above-the-cap NIL revenue streams
- Advancement – Advancing an athlete's personal brand with dedicated content support
- Performance – Building and sustaining championship rosters
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"TCU remains committed to fully funding the revenue share limit and with LEAP's approach to securing above-the-cap funding, we expect to continue our championship level success in the modern-day landscape of collegiate athletics," said Director of Athletics Mike Buddie. "The experience at TCU is second-to-none, and we will continue to position ourselves as leaders in this wave of change."
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The LEAP Agency includes department staff members from key areas including revenue generation, compliance, loyalty giving, cap management, content creation, and contract services as well as third-party leadership from Learfield and the Neeley School. It also serves as the spiritual successor to the Flying T Collective which was integral in helping TCU navigate the initial years of NIL activation.
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Staff members managing name, image, and likeness activities include:
- Ryan Peck - Senior Deputy Athletics Director for External Affairs/Revenue Generation
- Greg Featherston - Deputy Athletics Director, Regulatory Affairs
- Alex Yack - Deputy Athletics Director, Development
- Jay Fields - General Manager, Horned Frogs Sports Properties
- Ray Walls - Senior Associate Athletics Director, Student-Athlete Development
- Nick DiMento - Assistant AD for Cap Management and Contract Services
- Ali Hickey - NIL Partnership Solutions Manager, Horned Frogs Sports Properties
- Rodney D'Souza - Executive Director - Institute for Entrepreneurship & Innovation and Legacy Frogs
- Ryan Jaramillo - Assistant Director of Athletics Creative and NIL Content
- Kat Rogers – NIL and Cap Management Graduate Assistant
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