Spectrum Teams Up With TCU Athletics
9/4/2026 9:00:00 AM | Football, General, Men's Basketball, Women's Basketball
Spectrum Named Official Internet, Wireless and Television Service Provider of TCU Athletics
FORT WORTH – TCU Athletics and Spectrum, America's Connectivity Company, today announced a new multiyear partnership naming Spectrum the Official Internet, Wireless and Television Service Provider of TCU Athletics.
TCU Athletics also named Spectrum the Presenting Sponsor of the Frog Walk, the pregame tradition that brings Fort Worth out in force before every home game, making the relationship more than a traditional sponsorship.
The partnership, facilitated by Learfield, includes on-field logos and LED signage at Amon G. Carter Stadium, Coaches Box branding at Schollmaier Arena, branded charging stations for fans on game day, and visibility across men's and women's basketball, baseball and volleyball.
"Spectrum is investing in the full TCU experience," said Mike Buddie, TCU athletics director. "From the Frog Walk to support for our student-athletes and new ways to engage our fans, this partnership will be felt across our programs and throughout Fort Worth."
"This is much more than a logo on the field," said Chris Snyder, Spectrum's regional vice president for Texas. "We're supporting Horned Frog student-athletes and creating new ways for fans to connect with TCU all season. Our employees live and work here, and many are Horned Frogs themselves. This partnership lets us be part of the TCU energy that brings Fort Worth together."
Spectrum will support opportunities for TCU student-athletes through brand collaborations, including social media features and appearances. Spectrum will also serve as a branded partner of the football coaches show and support community activations across Fort Worth.
"Spectrum is a terrific partner to be ingrained in every game day at Amon G. Carter Stadium and Schollmaier Arena," said Jay Fields, general manager of Horned Frog Sports Properties. "We're thrilled to see TCU Athletics Powered by Spectrum come to life this fall and to keep our fans connected during all the action."
The partnership between TCU Athletics and Spectrum was brokered in collaboration with Learfield's corporate partnerships group and the locally based Horned Frog Sports Properties team.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), the leading broadband and video company in the nation and the fastest-growing mobile provider in its footprint, with services available to more than 70 million homes and small to large businesses across 45 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
TCU Athletics also named Spectrum the Presenting Sponsor of the Frog Walk, the pregame tradition that brings Fort Worth out in force before every home game, making the relationship more than a traditional sponsorship.
The partnership, facilitated by Learfield, includes on-field logos and LED signage at Amon G. Carter Stadium, Coaches Box branding at Schollmaier Arena, branded charging stations for fans on game day, and visibility across men's and women's basketball, baseball and volleyball.
"Spectrum is investing in the full TCU experience," said Mike Buddie, TCU athletics director. "From the Frog Walk to support for our student-athletes and new ways to engage our fans, this partnership will be felt across our programs and throughout Fort Worth."
"This is much more than a logo on the field," said Chris Snyder, Spectrum's regional vice president for Texas. "We're supporting Horned Frog student-athletes and creating new ways for fans to connect with TCU all season. Our employees live and work here, and many are Horned Frogs themselves. This partnership lets us be part of the TCU energy that brings Fort Worth together."
Spectrum will support opportunities for TCU student-athletes through brand collaborations, including social media features and appearances. Spectrum will also serve as a branded partner of the football coaches show and support community activations across Fort Worth.
"Spectrum is a terrific partner to be ingrained in every game day at Amon G. Carter Stadium and Schollmaier Arena," said Jay Fields, general manager of Horned Frog Sports Properties. "We're thrilled to see TCU Athletics Powered by Spectrum come to life this fall and to keep our fans connected during all the action."
The partnership between TCU Athletics and Spectrum was brokered in collaboration with Learfield's corporate partnerships group and the locally based Horned Frog Sports Properties team.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), the leading broadband and video company in the nation and the fastest-growing mobile provider in its footprint, with services available to more than 70 million homes and small to large businesses across 45 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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