Supporting Student-Athlete Success
TCU is fully committed to supporting Name, Image and Likeness (NIL) opportunities that enhance the student-athlete experience while aligning with the University's values of education, leadership, and personal growth.
Through a coordinated NIL ecosystem, TCU provides guidance, resources, and infrastructure that allow student-athletes to responsibly build their personal brands and engage in meaningful, compliant partnerships.
Business involvement is a critical component of this effort. Through the LEAP Agency, business owners will have a structured opportunity to participate in NIL by investing marketing dollars into student-athlete partnerships.
Leveraging the LEAP Agency's talent management, content production, and compliance oversight, these partnerships are designed to deliver measurable business value while creating authentic, team-aligned NIL opportunities for TCU student-athletes.
Those interested in engaging with TCU's NIL programs are encouraged to connect directly with the LEAP Agency team or athletic leadership for next steps and customized engagement options.
To learn more about NIL rules and regulations, click here for educational materials.
Sponsorship Opportunity
The LEAP Agency invites new and existing corporate partners to consider allocating a portion of their sponsorship investment toward Name, Image and Likeness (NIL) initiatives that directly support TCU student-athletes.
By working through TCU Athletics and the LEAP Agency, partners can align their brand with authentic athlete storytelling, targeted content, and compliant NIL activations that deliver measurable marketing value.
This approach allows your organization to deepen its relationship with TCU while investing in the development, visibility, and long-term success of our student-athletes.
For more information about partnerships, contact the LEAP Agency team.
- Social Feed Posts
- Short-Form Video
- Story / Behind-the-Scenes
- Brand Messaging
- Product Demonstrations
- In-Person Appearances
- Virtual Appearances
- Co-Branded Graphics
- Usage Rights
- Custom Activations
Horned Frog Sports Properties Partner Programs
The LEAP Agency, in partnership with Learfield - the national leader in multimedia marketing opportuines - and local support staff Horned Frogs Sports Properties, have created a curated program designed to help small businesses achieve a major presence at TCU.
The program includes year-round in-stadium and arena visibility across a range of sports, social media promotion via student athletes, custom Small Business Partner logo rights, podcast features, partner networking events, and more.
Contact the Horned Frogs Sports Properties team for more information and to find out how you can get access to the program.
Ready to partner with TCU student-athletes and grow your business?
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